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Your site’s importance and authority is determined by intricate and complicated algorithms which are the basis of ‘ Page Rank’. This is crucial because building PR increases your chances for being scored by a search engine such as Google by using your keywords. Having higher ranking pages also, aids you by making the availability of you and your website to a huge community of people needed your advice, products or service. Keep in mind the danger of not making the right move when building page rank.

A Page Rank (PR) thing

Home to millions of citizens the internet is a place to be noticed, if you are unique. Being unique is inevitable if you want your website or business to grow and prosper. The defining difference when building page rank is the amount of quality of incoming links to your site, quantity should be less of a factor.

To understand the importance of quality over quantity let’s take a moment. If too much of nothing is gathered it will always be nothing, but when a collection of valuable and meaningful things gather only then will you have something. If you seek higher page rank, shooting for quality links to your site is the right path; do not produce several useless links to unrelated pages. This will result in a penalty from search engines like Google who monitor the amount of unrelated links that occur too fast from websites.

Linking to and from websites with a high PR is important when building back links, this can also increase your pages’ rank. Google tries to provide the latest up to date ranks available but this does not mean that one site’s quality is lower or that the value is less than another. Building page rank takes time and if another site confers to your own then you should link up.

Building PR is also determined by the quality of internal linking but the most influential factor is external linking. You are left with the least amount of control with this part as you are not able to force your link on other sites, especially if they already have a high PR. You must learn the correct way to link when it comes to external linking. Most importantly find and request websites, with relevance to your own, to create links from their sites to yours. It is all about getting the PR of it! If it seems too complicated someone can always be hired to help.

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Article Marketing

There are an increasing number of home based business owners, especially network marketing business owners, who are turning to article marketing as a way of increasing the site traffic and search engine ranking. Before you start to write your article on marketing there are a few things you need to know about the author’s resource box. Keep reading and I’ll explain what to do, and what not to do.

Resource Box

An author’s resource box is one of the most important elements when writing an article on marketing. Not only does this introduce you and your business to the reader, it also provides you with an opportunity to set up valuable incoming links to your site using keyword-related anchor text.

The Do’s and Don’ts

Do be sure to include your name, title if appropriate, and a valid URL to your site or landing page. Approach this section of your resource box the same way you would any initial business contact.

Do present a Unique Selling Proposition (USP) that explains why your products or services are unique. One to three sentences is all you should need to introduce your USP. Follow this with a call to action asking the reader to click a link and visit your site.

Don’t ever include a list of more than one websites. Listing a dozen websites that you own will only damage your credibility. Choose a landing site that is appropriate to the article and your resource box and stick to that one.

Do keep the size of your resource box to about fifteen percent of the total article size. Making a resource box that’s too large will lead your article being ignored by the reader.

Do be sure to make the resource box relevant to the article’s content. In doing so, you are ensuring that the article’s reader is already likely to be interested in what you are offering.

A Balance

While the body of your article on marketing is what you offer to the reader, the resource box is where you ask for something in return. You are allowing your work to be re-published for free in exchange for posting the resource box information. Don’t disregard this important element of article marketing.

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