Posts Tagged ‘Search Engine Marketing’

What Is In Google’s Future?

Tuesday, March 23rd, 2010

Sergey Brin and Larry Page, co-founders for Google, has just reduced their voting shares from 59% to 48%. This means that they no longer have the last say in what Google will do, leaving many to wonder about what will happen to the overall makeup of Google.

In the past there have been discussions about the amount of information that is stored by Google and their level of responsibility to keep that information secure and the privacy that is needed as far as any release of information is concerned. One of the things that was addressed at that point in time is that although you may feel secure with the current make up of Google and their level of integrity that at any point Google could be bought out by another entirety, sold off or change hands in a manner that would allow all this current data to change hands.

Although they are losing some of their power, their commitment to Google is still as strong as ever. With the current CEO on their sides they still have the majority vote and they do not foresee any power shifting at this time. and even with the reduction in their voting power with the help of the ten percent of the shares held by their current CEO, there should not be a relative power shift at this time.

In spite of this information however, one must wonder what will happen to Google over time, keeping in mind that they probably hold more information about each individual in this country than any one government in the world. A powerful entity, one must consider with deep concern the future ramifications of a Google take over and the fact that much of this information if placed in the wrong hands could destroy many individuals and be an overall threat to National Security.

Steps must be taken to ensure that Google is not allowed to misuse this information in the future, and this should be done prior to any type of power shift in the company itself. Google is a very wonderful entity but the power it holds could be extremely dangerous if placed in the wrong hands.

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Can Yahoo Create A Home Page That Will Bring Customers Back?

Monday, March 15th, 2010

Although many feel that the decline in popularity of search engines is due to Bing, the new search engine from Microsoft, it appears that there is more to it then that. In December of 2009, Yahoo was at 22% for customer searches; in January of 2010 it had decreased to 17%. Is this something that Bing can really be responsible for?

Yahoo has always played a far second to Google, and while most are aware of this the answer may actually be less about their actual search results and more about their home page. An often overlooked aspect of these search engines is there search page, but upon close examination, this may be the answer as to why some search engines succeed while others fail miserably.

The Google and Bing home pages are very simple. And while they do provide their customers with something to look at they are not overwhelming pages for someone to deal with. This could in fact be the reason for Bing’s growing success over the past several months, they have made a very simple homepage, that when held up next to Google, seems to have some very similar characteristics.

The imaginary on the home page is easy and pertains to global issues. There are a few standard links, upon Bing, but they are away to the side and don’t intervene with the search box, or drown the users with what to do. This is a great deal contrary to Yahoo that has links as well as pictures all around causing the site to be a blurring mess. Still while Yahoo admits you to make your personal homepage, everything cab be all the same extremely cluttered up and confusing. This is likewise an error that was constructed by the one time favorite AOL, who had forfeited several of their customers to Google.

Yahoo may be able to redeem themselves by simplifying there page, but it may be a little too late. In order for a search engine to succeed it must be simple and user friendly, and since so many users have already left Yahoo for Google or Bing, it will be difficult for them to get these customers back.

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