Is Your Site Optimized For The Bing Search Engine?
Friday, October 23rd, 2009There has been quite a bit of media attention about Microsoft’s latest addition to the search engine wars. Bing promises to deliver a more customized search experience to browsers and is essentially their answer to Google. In the last few weeks Bing has gotten a great deal of press and is important to anyone doing business online who wants to rank well in the Bing search engine.
Each day I am getting a large number of blog readers asking about Bing and what they should be doing to get sites ranked well on this new search engine. This is a common question whenever new search engines hit the scene or major updates are announced to a search engine’s algorithm. The good news here is that Bing appears to follow many of the same protocols as Google, the world’s leading search engine.
A common method of evaluating how search engine algorithms work is to do an in depth analysis of top performing sites for given keywords. This allows you to evaluate commonalities and also differences that may account for differences in ranking. Based on my own side by side comparisons and additional in depth research among others in the search engine optimization community, it’s pretty evident that web site age, in bound links, and other criteria are important to the Bing search algorithm.
It appears as though Microsoft’s Bing search engine is using many of the same ranking factors as other popular search engines. This is good news simply because optimization of web sites take time and trying to optimize for one search engine over another may provide very mixed results. Bing likes in bound links and that is pretty consistent regardless of which search engine you are trying to improve your organic results for.
Improving your organic search results is vital to your online success. Many website owners or affiliate marketers believe they can buy their way to top rankings. In turn, these ranking produce significant traffic and a profitable revenue stream. However, organic results take time and hard work. If you know where to focus, you will get to your destination much quicker. Focus your efforts on building links and optimizing your pages for success.
In addition to focusing on the before mentioned items for influencing search results on Bing and other search engine, consider the value of content. Having fresh content on your site that is engaging and current matters a good deal to search engines seeking to find the most relevant and meaningful content. Keep your eye on developing quality content and updating it on a regular basis.
Optimizing your website requires a good deal of attention to search engine optimization basics. By focusing on what you can control, creating engaging content and producing a website that is easily crawled by search engines, you go a long way in developing a Bing friendly site. In addition, you move closer towards improving your rankings for all major search engines.
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