The Secret World Of Backlinks: Tricks To Get You To The Top
Tuesday, August 3rd, 2010If you are involved in internet marketing, backlinks is an an often discussed topic. If you are new to internet marketing, however, you may not fully grasp what they are and how you get them.
Organic traffic is traffic that you get to your website through searches in the search engines, like Google. The higher you rank in the search engines, the more organic traffic you will get. But, being on page 1 is not enough usually, as the number 1 spot gets the majority of the clicks and each successive spot down the first page get less and less traffic.
A backlink is a link that is on one page on the internet, and that links to another page on the internet. In essence, it is the one site “voting” for the other site.
Yahoo and Bing search engines do not rely on backlinks as much as Google does in its search engine rankings. However, since Google has the lion’s share of total search engine traffic, one should put most of their focus into ranking well in Google. Ranking well in Google is directly tied to the number and quality of incoming backlinks.
There are a number of important factors when Google determines the value of a backlink. For one, when you can you want your keyword as your anchor text of the backlink. Also, the authority of the linking site is very important. The more authority that the linking site has, the more power Google will give that link.
Getting backlinks does not have to be rocket science. While it is true that awhile ago the preferred method was simply to ask webmasters for links, in today’s market, that is just not a viable option for most websites.
Today, that’s impractical for many reasons. Firstly, Google hates what it calls reciprocal links where sites link to each other so those links will have virtually no value. Secondly, you now need link volume to get traction in Google as most sites on Page 1 of Google will usually have a hefty volume of links (think in the hundreds and thousands) if the particular keyword or search term is worth ranking for.
Other things to watch out for with respect to backlinks include whether or note the link has a nofollow tag (which would make the link basically worthless for Google ranking), whether the site’s robot.txt file prohibits the Googlebot from crawling or indexing that page, what the Pagerank of the page and and Pagerank of the domain is, and many other factors.
If you want to learn how to get the most out of your backlink building, make sure to check out the backlinks forum for key strategies and tactics for link building.


































