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Although many feel that the decline in popularity of search engines is due to Bing, the new search engine from Microsoft, it appears that there is more to it then that. In December of 2009, Yahoo was at 22% for customer searches; in January of 2010 it had decreased to 17%. Is this something that Bing can really be responsible for?

Yahoo has always played a far second to Google, and while most are aware of this the answer may actually be less about their actual search results and more about their home page. An often overlooked aspect of these search engines is there search page, but upon close examination, this may be the answer as to why some search engines succeed while others fail miserably.

The Google and Bing home pages are very simple. And while they do provide their customers with something to look at they are not overwhelming pages for someone to deal with. This could in fact be the reason for Bing’s growing success over the past several months, they have made a very simple homepage, that when held up next to Google, seems to have some very similar characteristics.

The imaginary on the home page is easy and pertains to global issues. There are a few standard links, upon Bing, but they are away to the side and don’t intervene with the search box, or drown the users with what to do. This is a great deal contrary to Yahoo that has links as well as pictures all around causing the site to be a blurring mess. Still while Yahoo admits you to make your personal homepage, everything cab be all the same extremely cluttered up and confusing. This is likewise an error that was constructed by the one time favorite AOL, who had forfeited several of their customers to Google.

Yahoo may be able to redeem themselves by simplifying there page, but it may be a little too late. In order for a search engine to succeed it must be simple and user friendly, and since so many users have already left Yahoo for Google or Bing, it will be difficult for them to get these customers back.

search engine optimisation is the process of building traffic to your Internet business. There are seo companies that can assist you with this process and help you achieve greater page rankings. For assistance from one of the top companies in the business go to www.seomoves.com.au.

As the world of SEO has changed and evolved, one of the most important factors today for your site’s ranking has been the proper usage of the META title tag. The title tag often gets overlooked when compared with other factors like keywords in your content. However, it should be looked at as one of the most important elements for proper SEO. Remember these important rules, guidelines and considerations for the META tags and you’ll begin to see better results.

Before taking a look at these rules, it’s first important to go back to the META keywords issue for a moment. As mentioned, their usage and value has been criticized and questioned for years. Now, both Google and Yahoo! have publicly stated that they don’t even use META keywords for your webpage’s ranking. That means you shouldn’t use them either, and you should quit wasting your time with them.

That doesn’t mean you should stop all of your work with META tags however. As mentioned, the META title tag is still very important for SEO. Your META title tag is what gets displayed at the top of a page, in the browser bar window and is also what gets displayed when your site is shown in the search engine results.

One of the best strategies for quick ranking and results with SEO therefore is to include a few of your best keywords into your META title. This will help you get associated with those terms, and will help you target some of those terms you used to just jot down in the META keywords tag. However, you have to realize that your title needs to be kept to a minimum length. That length is generally viewed to be 65 characters or less, because more than that will get cut off and ignored.

Moving onto the META description tag for SEO purposes, it is also a fantastic spot to put some of those keywords that you used to write down in your META keywords tag. You’ll have more room to work with in your description, generally up to 160 characters. This will allow you to write a short sentence or two to describe your page and once again include a few of your targeted keywords and phrases.

As mentioned with the META tile tag, the length is of extreme importance with the description tag as well. Anything more than 160 may be overlooked and will only hurt your appearance. So be sure to get to your point quickly, and to include a few phrases without being repetitive or spam like by stuffing one after another in there.

A decade ago it seemed that META keywords were the most important SEO factor. Then as time went on, it became gradually less important, and now it’s not used at all. That’s the way that the world of SEO works. Now, the META title and description tags have gained great importance to helping your ranking. So include them on all of your pages and use them properly to see great SEO results.

Visit SEO professional Nick Halmonds’ website. To find more great information on internet marketing. You will find effective SEO Services, FREE SEO Tools, articles and more. Visit search engine marketing