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First let me explain what we mean when we are talking about free traffic. Free traffic is traffic that goes to your website or web page, that you don’t have to pay for, like traffic from the search engines. Free traffic is the basic effect of good web page search engine optimization and maintenance. The popularity of a website should always be on the rise, provided that it addresses a niche market, and it promotes a quality product. Of course not all free traffic will help your online business sales That is a completely different question if we consider web surfers’ and there business relevance.

You can get more traffic if you implement professional strategies to get the users’ attention and make the pages really competitive. And of course the more people you get to visit your website, the greater the chances are that you will make a sale. At least, this is what most people think when they are trying to boost the sales on there site. The truth is that you can get a thousand visitors every day and make no sales, on the contrary you could lose money if you are using Google Adwords. How is this possible? Such a situation takes us back to the choice of keywords. I’ll tell you why.

Let’s consider the case of a company that sells pet food. The keywords you select should be very relevant for your domain, or you risk to attract numerous visitors that are only after information but would never buy something. Thus, using too general or broad terms like ‘cat’, ‘cat food’, ‘cat nutrition’ could be disadvantageous, try to use longer keyword phrases like ‘best cat food’, ‘what cats like to eat’ and the like. So if your site is getting a lot of free traffic but you are not making any sales you may want to look at how targeted your keywords are.

If this is one of your issues you may need to start from the beginning and start your search engine optimization all over again. A good solution for making the right keyword choices from the very beginning is to use some keyword selecting tools that identify the highest in demand keywords and provide you with full listings of terms. Some of these will be used for article marketing, others for search engine optimization, but they all aim at increasing the level of free traffic and sales.

You could do a bit of reading about the rules that make free traffic advantageous for businesses. You will inevitably find tips and suggestions from people who have been doing online marketing for a long time. Take whatever you consider useful and relevant in such materials and implement the information in your business strategies. Good luck!

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Although many feel that the decline in popularity of search engines is due to Bing, the new search engine from Microsoft, it appears that there is more to it then that. In December of 2009, Yahoo was at 22% for customer searches; in January of 2010 it had decreased to 17%. Is this something that Bing can really be responsible for?

Yahoo has always played a far second to Google, and while most are aware of this the answer may actually be less about their actual search results and more about their home page. An often overlooked aspect of these search engines is there search page, but upon close examination, this may be the answer as to why some search engines succeed while others fail miserably.

The Google and Bing home pages are very simple. And while they do provide their customers with something to look at they are not overwhelming pages for someone to deal with. This could in fact be the reason for Bing’s growing success over the past several months, they have made a very simple homepage, that when held up next to Google, seems to have some very similar characteristics.

The imaginary on the home page is easy and pertains to global issues. There are a few standard links, upon Bing, but they are away to the side and don’t intervene with the search box, or drown the users with what to do. This is a great deal contrary to Yahoo that has links as well as pictures all around causing the site to be a blurring mess. Still while Yahoo admits you to make your personal homepage, everything cab be all the same extremely cluttered up and confusing. This is likewise an error that was constructed by the one time favorite AOL, who had forfeited several of their customers to Google.

Yahoo may be able to redeem themselves by simplifying there page, but it may be a little too late. In order for a search engine to succeed it must be simple and user friendly, and since so many users have already left Yahoo for Google or Bing, it will be difficult for them to get these customers back.

search engine optimisation is the process of building traffic to your Internet business. There are seo companies that can assist you with this process and help you achieve greater page rankings. For assistance from one of the top companies in the business go to www.seomoves.com.au.